Should I Use Long Tail Keywords Or Short Tail Keywords

Do you want to know whether i should use long-tail keywords or short-tail keywords in SEO? and much more, you don’t need to worry; you have come to the right place. I'll explain everything about long-tail keywords and short-tail keywords, so let’s get started.

How Many Types Of Keywords?

There are three types of keywords on the basis of length that you can target, but not every type of keyword has the time to target those keywords. Targeting perfect keywords at the perfect time is the right strategy for blogging.

Head keywords

The keywords only include one word or two words, such as apple, ball, credit card, debit card, etc. This keyword is very difficult to rank and also difficult to understand the search intent.

Avoid targeting these types of keywords. The huge numbers of websites trying to rank for these types of keywords means the competition level is very high, so you should avoid these types of keywords.

Number of websites are trying to rank for the keyword "credit card"

You can see that I searched for the head keyword “credit card.” What did I find? A huge number of websites are trying to rank for these keywords. which is almost impossible to rank for head keywords.

You might not find the exact search intent of the user. If anyone is searching for credit cards, what do you think they want to know?

Do they want to know how to apply for a credit card?

Or want to know how to maintain a credit card score?

or want to learn more about credit cards, making it difficult for Google to understand the searcher’s intent.

That’s why Google shows different results for this query.

Results are being shown on google for the keyword "credit card "

You can see in the above image that Google is not showing exact results for the query.

Instead, Google shows different results which are about applying for credit cards and offers, and best credit cards, so it is also very tough to understand the search intent for Google for head keywords.

Short Tail Keywords

Short-tail keywords are keywords that include 3 words or fewer than 3 words.

Short tail keywords example,

“What is a credit card?”

“Best cricket bat.

Credit card

What is a Blog ?

Easy exercise

“Debit cards and cricket bats are also very competitive, but not as much as head keywords.

If I search “what is credit card,” you can see in the screenshot the number of websites trying to rank for this keyword, which is a huge number but less than a head keyword-credit card .

Number of results are showing on google for the keyword "what is credit card"

You can find the search intent of a user from short-tail keywords. If anyone searches, what is a credit card?

You might understand the user’s intent. person, what do you want to know?

They want to know about credit card definitions and credit card information. These keywords also assist Google in understanding user intent, so Google will rank your website and display results based on searcher intent.

As you can see in the image, the majority of the Google results are related to what a credit card is.

Results on for the keyword "what is credit card"

With the help of understanding search intent, you can produce better content according to user intent.

How do you produce good content in accordance with search intent?
If someone is looking for what a credit card is, you can write an article about it and include it.

What is a credit card?

What is the best credit card in your country?

Should I have a credit card?

Why does anyone need a credit card?
How to Apply for a Credit Card

By including these topics, you can provide value to the reader and also write according to user intent, which will help you get a good user experience and get traffic.

Long Tail Keywords

Long tail keywords are those that contain four or more words, 

Long tail keywords are effective for Seo if you want to optimize your blog post to rank you should definitely target long tail keywords because long tail keywords are useful for seo and it will help you to rank higher on search results.

Long tail keywords examples – 

low competition keywords for beginners,

Should I use long tail keywords or short tail keywords?

“How to apply for a credit card for the first time?”,

best cricket bat for children under $30,

You can see that all the keywords that I mentioned above included 4 words or more than 4 words.

These are examples of long-tail keywords, and these are the best keywords to target in the beginning.

Long-tail keywords are usually lower-competition keywords than head keywords and short-tail keywords and long tail keywords are important in seo.

If I search “Is Google Adsense still profitable?”

I see a lower number of results showing in Google than head keywords and long tail keywords.

Results are showing on google for the keyword "is google adsense still profitable "

This means that you will face less competition for this keyword than for a long-tail or short-tail keyword.

If you want to see how many websites are really targeted for this particular keyword to rank on Google, you can see it by typing (allintitle:your keyword).

Number of results are showing on google for the keyword - allintitle:is google adsense still profitable

You can see in the image that only 3 websites are targeting this keyword to rank and you have to compete with three competitors to rank for this keyword.

It is very easy to rank for this keyword by writing a well-optimized article.

Long tail keywords help you rank fast on Google and get some initial traffic from search engines.

Long tail keywords give a clear intent of the user, which helps us and also Google to understand the exact user intent so that we can write a quality article by understanding the user intent.

Should I Use Long Tail Keywords or Short Tail Keywords for Seo ?

You should use long tail keywords for seo because long tail keywords help to rank your blog quickly on Google Serp and help to get traffic. Long-tail keywords are the best keywords to use on your blog.

If you are new to the blogging field and don’t have high domain authority and a high number of backlinks, you must target long tail keywords because long tail keywords are lower competition keywords than short tail keywords.

Long tail keywords are better than short tail keywords and Long tail keywords might improve your ranking on Google and help you get traffic from search results.

With the help of long-tail keywords, you might generate a high affiliate income.


When a user wants to buy something online, they search for a long-tail keyword on Google, such as “men’s shoes”. He will type this on Google:

How to Buy Men’s Shoes: Where can I get shoes for men at a cheap price?

You can see the above query are long-tail keywords, and those will be searched for buying intent, so this is the right opportunity for you to pick these types of long-tail keywords in your niche and write a detailed article for those keywords and give your affiliate link to buy or to get a discount.

Through which you can get an affiliate commission after someone purchases something from your link.

What’s the Difference Between Short Tail Keywords and Long Tail Keywords

You learned what long tail in SEO is and why long tail keywords are important for SEO. Now let’s understand the difference between long tail keywords and short tail keywords.

As I told you earlier, long tail keywords include 4 words or more than this, and short tail keywords include 3 words or less than this.

Long tail keywords are important for seo and ranking. It’s easier to rank for long tail keywords than targeting short tail keywords because the big websites target short tail keywords to get traffic and they can do that.

That’s why long tail keywords are considered lower competition keywords than head/short tail keywords.

Long tail keywords are known for generating affiliate commissions for your blog post, but short tail keywords don’t.

Long tail keywords have buying intent.

For example,

if someone searches for “necklace” in Google search bar, she is most likely not looking for a necklace to buy online. She has a different intent, so it’s difficult for you to make money from short-tail keywords or head keywords.

However, if someone searches for “best necklace under 200 dollars,” it’s a perfect opportunity for you to generate an affiliate commission.

That’s why people should use long-tail keywords to make money from affiliate marketing.

How Much Can Long-Tail Keywords Help?

Long tail keywords might help you to increase your search ranking and help you to get organic traffic from using long tail keywords. Let’s talk about it.

It Might Help You to Rank for a Particular Keyword

As I said above, long-tail keywords are the best keywords to target because they might help you rank on the first page of Google, through which you will start getting organic traffic soon, which is a good sign for you.

Getting organic traffic is not easy for beginners. To get organic traffic, people have to work hard for this.

A blog usually gets some organic traffic after 6 months, but if you target long-tail keywords and low-competition keywords, you can get organic traffic within a month.

Long Tail Keywords Help You To Create Content For Users.

You can find exact searcher intent through long tail keywords, such as if a user searches for a keyword for what are the benefits of having an additional credit card.

This means you might understand through this keyword what the searcher is looking for.

A searcher wants to know the benefits of having an additional credit card and might be thinking of buying an additional credit card.

They might also want to know if it is good to have 2 credit cards or more than 2 credit cards. You can include your topics around this keyword, like :

Credit Card Advantages

Should I have an additional credit card?

What are the advantages of having a second credit card?

Cons of having an additional credit card ( if it has)

Is it good to have multiple credit cards?

How to keep your credit score when you have more than two credit cards.

How many credit cards is too many?

If a user searches for this keyword, what are the benefits of having an additional credit card?

Then most probably they want to know the answers to the above mentioned queries.

So you should definitely include those keywords in your article to keep users on your blog for a long duration, through which Google gets a positive signal that your article is good enough that a user spends more time on your article, and with this, Google starts improving your ranking.

Before you write an article, you should think like a searcher who is looking for an answer to any particular question

If you want to target that keyword, you should include these topics in your article that users might want to know about along with their main query.

I read the searcher’s intent, and that helps me to create better content. You should do this so that users get value and will want to visit your website again and again.

Long-Tail Keywords Help To Make Money From Affiliate Marketing

As I said earlier, long-tail keywords have more buying intent than other types of keywords.

If anyone searches for “cricket bat,” which is a head keyword and a short-tail keyword, I am not sure if a user wants to buy a cricket bat or not, and what type of content should I produce for this keyword for buying intent or informational intent.

But if anyone searches for the best cricket bat for children, which is a long-tail keyword, the most likely user wants to buy a cricket bat for their child,

so I should produce content with promotions like best bat for children under 20 or 30 dollars and bat reviews so that they might buy from my link and I might get some affiliate commission from that.

Why Shouldn’t I Target Head Keywords and Short-Tail Keywords In The Beginning?

Head keywords and short-tail keywords are highly competitive keywords targeted by large websites with a large number of quality backlinks and a high domain authority.

If your website is new and doesn’t have quality backlinks or high domain authority, it is almost impossible for you to rank for that keyword.

If you want to rank for those keywords, your blog should have a lot of quality backlinks and high domain authority so that you might rank for that keyword, but I don’t recommend targeting head keywords and short-tail keywords.

I recommend targeting long-tail keywords to get positive results soon.

When You Should Target Short-Tail Keywords And Long-Tail Keywords

Short-tail keywords have a lot of search volume, but there is also a lot of competition there, so these keywords are not for everyone.

You can target head and short-tail keywords when your website has a lot of quality backlinks and a high domain authority.

Also, when most of your blog posts rank on the first page of Google, you can target head and short-tail keywords.

Long tail keywords have less search volume than head keywords or short tail keywords, but long tail keywords are effective and useful if your blog is new or has traffic. You must have a target long-tail keyword.

How Many Should You Target As Long-Tail Keywords?

After knowing what is long tail keywords in seo you should know how many should you target as long tail keywords?

I am telling you there’s no exact number. I will say one thing about it. Target long-tail keywords as much as possible until your website becomes a big website, like when you have a lot of organic traffic, quality backlinks, and a high domain authority.

Long tail keywords are charming, so you should never avoid targeting long tail keywords. Always target long-tail keywords for good results.

When your website becomes big, you can target head keywords or short-tail keywords.


Long-tail keywords are more beneficial than short-tail keywords when your website does not have high authority because they help your website rank faster on Google and you should use long tail keywords for your blog because it helps you to get organic traffic quickly.

The article ends now, and I hope you understand whether you should use long tail or short tail keywords; if you have any questions, feel free to ask in the comments section, and I will reply as soon as possible.

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