Long tail keywords and LSI keywords are both important to let your content rank on Google, but you have a question what is the difference between long tail keywords and LSI keywords so Don’t worry, you have landed in the right place I believe if you read the full article you won’t have any confusion about this, so make sure you stay tuned till the end.
Let’s get started without any further ado.
Before diving into the main topic, you should know some basic information about it.
What are Long Tail Keywords?
The three types of keywords according to their length are head keywords, short-tail keywords and long-tail keywords and head keywords.
The head keywords include 1 – 2 words
The short tail keywords include 3 or less than 3 words.
Long tail keywords include more than 3 words.
Basically, long-tail keywords are those that include more than 3 words.
For example, I took the keyword “American Express,” which is a credit card company.
This keyword is called a “short tail keyword” because it includes less than 3 words.
But if I take another example, such as “how to apply for American Express”, this is called “long tail keywords” because it includes more than 3 words.
Long tail keywords have many benefits for which you should target long tail keywords.
Keep reading this article and you will also know the benefits of long tail keywords and why you should target long tail keywords.
Examples of Long Tail Keywords
You know what a long tail keyword is, but if you don’t understand, don’t worry. You might understand now with the example of long-tail keywords.
Let’s have a look What are the examples of long tail keywords?
Examples of long tail keywords are:
short tail keyword/head keyword – T-shirt
Long tail keyword – best blue t-shirts for men.
Short tail keyword – what is a backlink?
Long tail keyword – how to create a quality backlink for my blog?
Short-tail keyword – Bailey fat medicine
Long tail keyword – Bailey fat medicine to lose belly fat within one month.
Short tail keyword – cricket bat
Long tail keyword – best cricket bat under 50 dollars for children
Short tail keyword – what is a credit card?
Long tail keyword – best credit card for bad credit
What Are The Benefits Of Long-Tail Keywords?
Long tail keywords might be very useful for you. Many blogging experts suggest targeting low-competition keywords because long-tail keywords provide a clear user intent.
It’s a very important type of keyword because you get benefits from long-tail keywords like this.
Low Competition
Long-tail keywords are also low-competition keywords, meaning that you will face less competition than targeting short-tail keywords.
If I search for “credit card”, Google shows me 3,200,000,000 websites are fighting to rank for this specific keyword.
But if I search, what are the benefits of having an additional credit card?
See Google showed the data, which means 1,200,000,000 websites are fighting each other to rank for this particular keyword, half of which is “credit card,” a short-tail keyword.
Long tail keywords have less competition than short tail keywords.
You can read a guide about should i use long tail keywords and short tail keywords
Long Tail Keywords Help to Understand User Intent.
If a user searches for a short-tail keyword or head keyword, it will be difficult to understand the exact intent of google.
What do they want to know? If a user searches for American Express on Google, what do you think the searcher wants to know?
By searching for this keyword on Google, it is difficult to find the exact intent of the user.
Maybe they are looking for information about American Express, like what is American Express and how it works.
Should I have American Express? So, it is difficult for Google to find the exact user intent.
What will Google return if a user searches for American Express? Will Google return results about how to apply for a credit card or the best credit cards in the United States? So on.
It is difficult for Google, but Google returns results for this type of query that are related to American Express articles.
Whether that is what American Express is or how to apply for American Express, or the best credit cards in the USA,
But that is not the case with long tail keywords because long tail keywords provide a clear user intent.
Such as, if the user searches for a keyword, how to apply for American Express?
Everyone might know what a user wants to know by searching this keyword, so how to apply for American Express is a long-tail keyword which helps Google understand which page should show in search results for which query.
Long tail keywords also help bloggers to know the exact user intent behind the query, with the help of which they might provide good value to users.
So the first benefit of targeting long-tail keywords is that it helps you to find exact user intent.
Good Conversion Rate
Long tail keywords give a good conversation rate through which bloggers can make money from targeting these long-tail keywords.
If a user searches for “cricket bat”, which means a user wants to know all about cricket bats or wants to see cricket bat images,
If you want to make money from affiliate marketing through targeting these short-tail keywords or head keywords,
It is very difficult to make money from affiliate marketing because users don’t want to buy cricket bats by searching for “cricket bat”.
If they want to buy a cricket bat, then they might search for the best cricket bats for children under 50 dollars.
These are long-tail keywords, and you can see the clear intent of a user that they want to buy a cricket bat.
Then you can write a review about a cricket bat and can give an affiliate link to your article which is under 50 dollars in cricket bat price.
As a result, long-tail keywords can also generate affiliate revenue.
Why Should You Target Long Tail Keywords
Long tail keywords are important for bloggers, as you know, as you saw above, how long tail keywords can be beneficial for you.
Previously, ranking on Google was not difficult, but it is becoming increasingly difficult.
Now we’re in 2022 and Google changed their algorithm, and I believe it’s not easy to rank for any particular keyword on Google in the beginning.
But long tail keywords might help you rank on the first page of Google in the beginning.
because
It’s a good keyword to target for beginners.
If you target long-tail keywords and you rank for those keywords, you are on the right path.
How to Find Long Tail Keywords
You should write articles on long-tail keywords. But how to find long-tail keywords? Finding long-tail keywords is easy.
You can find long tail keywords in multiple ways like quora, keyword research tool, and Google. Let’s talk about it in detail.
Google Auto recommends
You can find long-tail keywords from Google’s auto-suggest.
Simply search your topic and pause after writing some words like this, and Google will suggest some long-tail keywords for which you can write an article.
People also Ask
You can find long tail keywords from the people also ask section of Google search results.
Simply type your topic into the Google search bar and the question that is asked by people around your topic will be shown in the People Also Ask section, which will be a long tail keyword.
When I search for the keyword “credit card,” I see the questions in the “people also ask” section that people are asking
Now you can see questions like: what are the three types of credit cards? and which credit card is the easiest to pay off, and you can target these keywords in your long tail keywords.
You can find as much as you want by clicking on these signs. The more you
Related Searches
You can find related searches at the bottom of Google’s search. You can find long-tail keywords in the related searches section.
Just type your topic into the Google search bar and here you will see related searches for your topic, so this is also a good way to find long-tail keywords.
I searched for the keyword credit card in the Google search bar and at the bottom of the Google search results, you can find related keywords to your main keyword like this.
Here you can see what keywords people are searching for, such as
best credit card for travel
types of payment cards,
Canada’s best credit cards
These are the long tail keywords related to credit cards. You can find many long-tail keywords like this.
Keyword Research Tools
Many keyword research tools are available on the internet, and you can find long-tail keywords from the keyword research tools.
Some free keyword research tools will just search your topic and show many long-tail keywords related to your topic. You can find long-tail keywords like this.
For example, if I searched for “belly fat” in Semrush, it showed the data related to “belly fat”.
So I want to find long-tail keywords around belly fat, so simply I will search for “belly fat” in any keyword research tool.
For example, I am using SEMRush, so I searched here and I got the keywords which are long-tail keywords.
These are the long-tail keywords.
Through Quora
Quora is a great platform for bloggers and helps you grow in your blogging life.
If you want to know how to find low-competition keywords on Quora and how Quora can help you in your blogging journey, read this guide How to find low-competition keywords on Quora
To find long-tail keywords through Quora, just search for a topic on Quora and Quora will show the questions that are asked by people.
For example, I searched for “belly fat” and then clicked “ask a question” in the Quora search box to see what questions were asked about belly fat.
Those are mostly long-tail keywords, so you can find those long-tail keywords by just entering your topic, and you will see an ocean of long-tail keywords.
Pick a long-tail keyword and write a quality article. Some have high search volume and some have low search volume, so you can choose the keyword that is best for ranking.
I suggest if you are a beginner and don’t have authority on Google, pick a long-tail keyword which has 0 search volume and there’s no written article available on Google.
Write 5-10 articles about this type of long-tail keyword with 0 search volume because it’s easy to rank and you get some traffic from it.
Most importantly, this type of keyword helps you build authority fast on Google. After that, you can target 100–1000 search volume keywords.
Before targeting any keyword, you must check their competition, like which types of websites are ranking for a keyword.
If big websites are ranking for a keyword that has a high D and PA, it will be difficult for you to rank for a particular keyword.
If you are a beginner and don’t have authority on Google, you shouldn’t target that type of keyword.
You have to see how many results are shown for a specific keyword. If a large number of websites are fighting with each other for a specific keyword, you shouldn’t target this type of keyword.
What are LSI Keywords?
LSI means Latent Sementic Indexing. LSI is the same as related keywords, which are used with primary keywords to tell Google about this topic, so it is a part of SEO.
When you do SEO, you have to add some related keywords to your topic. Those related keywords are LSI.
For example, I searched for “apple” in the Google search bar.
What do you think? Which apple am I searching for in Google? It’s difficult for you to find which apple I’m searching for because an apple is a phone company, and an apple is also a fruit.
Just like that, it is also difficult for Google to understand, but if I search for “Apple Phone Company,” it’s clear that I am searching for an apple phone, not a fruit, so company and phone are LSI keywords, which help Google to understand the topic.
What about this topic? Just like that, if I write an article about Apple, then I will have to add some LSI keywords like company,phone, etc to understand Google what this content is about to rank at the top of the Google SERP.
If I search for “apple production”, Google will show apple fruit production in countries or states. So “production” is an LSI keyword that aids Google’s understanding.
If I write an article about apple fruit, I should include some LSI keywords such as production, taste, benefits of eating apple, and so on in my article so that Google can understand that I have written an article about apple fruit. which allows me to rank first on Google.
LSI Keywords: Examples
You should have a look at the LSI keywords example to understand LSI keywords. Just have a look
Keyword – What is a backlink for a Seo?
LSI keyword – SEO
Keyword – What is a backlink ?
LSI – How many types of backlinks?
Keyword – Apple company net worth
LSI – Company, Net Worth
Keywords: apple fruit production
LSI – Fruit
Keyword: What is an LSI keyword?
LSI keyword – tools to find LSI keyword
Why Should You Use LSI Keywords Into Your Article?
LSI keywords help Google understand the topic LSI keywords are part of SEO.
If you use LSI keywords related to your main keyword, it will help to rank your keyword on top.
Now we are in 2022 and times have changed. Google also changed their algorithm.
If you want to rank on Google, you have to do SEO for your article and website too, and LSI keywords are one of them, so you should definitely use LSI keywords related to your main keyword within your article.
How to Find LSI Keywords
LSI keywords might improve your ranking. In your blog post, you must include LSI keywords.
Long tail keywords and LSI keywords both are important from ranking point view.
LSI keywords make your article understandable to Google.
So LSI keywords are important, but the question is how to find LSI keywords Don’t worry, I am sure you can find LSI keywords like this.
Google Auto Suggest
Google auto suggest one of the best keyword idea generator and Google auto suggest also helps you to find LSI keywords related to your main keyword so to find LSI keywords through Google auto suggest.
Simply go into the google search bar and type your main keyword if the suggested keywords are similar to your main keyword, those are the LSI keywords.
Aa i searched a keyword “How to do Seo” see the suggested keywords below the google search bar
My LSI keywords will be
How to do SEO for a website?
How to do SEO yourself.
How to do keyword research
How to do SEO step by step?
How to do seo on your own
These are the LSI keywords which are related to my keyword: How to do SEO (for a website)
But,
LSI keywords won’t be for keywords-how to do seo
How to do SEO in digital marketing and marketing?
How to Do SEO for YouTube
How to do SEO on Shopify?
Because I wanted to write about how to do seo (for a website), but Google suggested other keywords,
such as how to do seo in digital marketing, how to do seo for YouTube, or how to do seo for Shopify, which are unrelated to my main keyword, how to do seo (for websites).
I want to write about how to do SEO ( for websites only). Not for YouTube and Shopify. I am not writing about how to do SEO in digital marketing.
So these are not my LSI keywords because they are not similar to my main keyword ” how to do seo”? These keywords will be considered along with other keywords.
Yes, these keywords are other keyword ideas but not related keywords.
People Also Ask
As you learned earlier about the people also ask section, with the help of this section you can find LSI keywords.
Enter your main keyword into the Google search bar and look at the questions in the People Also Ask section that are related to your keyword. These are your LSI keywords.
You should answer those questions in your article.
I typed the keyword “what is a backlink” into the Google search bar, and I saw what questions were being asked by people related to “what is a backlink.”
The questions are
“How do I create backlinks?”
What is an example of a backlink?”,
“What exactly is a backlink, and how does it work?”
So on.
If I write an article, what is the backlink? Then I should answer these questions in my article to rank at the top of the search results. These are the LSI keywords.
Don’t need to answer all questions? Pick some questions.
Related Searches
You can find related keywords through the related searches section.
Simply enter the keyword you are searching for into the Google search bar and Google will show you what people are searching for related to your keyword in the “related searches section”.
I will take the same keyword which I took earlier as a keyword-what is a backlink? If I type this keyword into the Google search bar and then look at the related searches section to see what keywords people are searching for around this keyword, I will definitely pick these keywords and use them.
Don’t need to pick all these keywords related to related searches? Pick some keywords from related searches.
Answer The Public
Answer the public is a great platform to find questions which are asked related to your keyword. It shows all the questions that are asked by people related to your keyword.
Simply go to the answer public and type your keyword into the box; this will display all questions that people have asked about your keyword.
I searched for the keyword “apple phone” and I wanted to see results from the United States, so I chose the United States as a target country. You can choose your targeted country for where you want to see results on the public website and you can see what questions people are asking related to apple phone.
What I see the people asking that is
Is the Apple phone the best?
Is the Apple phone 5G?
11.
12th iPhone from Apple
What Apple phone should I buy?
Pick some questions from the public as LSI keywords and answer them in your article.
Keyword Research Tool – Semrush
Semrush is an excellent keyword research tool and this is very famous, so if you want to find LSI keywords, just search your main keyword.
For example, I search for “backlink” into the semrush search box and this will show on the left side some small LSI keywords you can pick from there.
Pick the keywords from there. Those are your LSI-related keywords.
To find more LSI keywords, click into the “Show more” button section within SEMRush and this will give you a long list of LSI keywords related to your keyword.
What Is The Difference Between Long Tail Keywords and LSI Keywords?
Both are different from each other. Long tail keywords are keywords that have more than 3 words, but this is not the case with LSI.
LSI can be a single word or more than one word, such as fruits with apple, software with apple, or apple phone company net worth.
LSI keywords, like long tail keywords, provide a clear user intent, but if I search for “Apple Phone Company Net Worth,” it’s clear that I’m looking for information about Apple Phone.
Phone Company Net Worth are LSI keywords which help Google to understand the topic. So long-tail keywords are a little bit like LSI keywords on the basis of finding user intent.
If you want to appear near the top of search results, you must include LSI or related keywords. Long tail keywords also help you rank on Google.
Long tail keywords might be made from LSI keywords just like this.
How much is the net worth of an Apple software company in 2022?
How much net worth does an Apple software company have? is a long tail keyword derived from net worth and software company, both of which are LSI keywords.
Long tail keywords must have more than 3 words, but LSI keywords might have less than 3 words or more than 3 words.
LSI keywords can be lengthy.
Best credit card company in the USA-Long tail keyword
How to apply for a credit card-LSI keywords/Related keywords
How to apply for a credit card is also a long-tail keyword, but from the perspective of the best credit card company in the USA, how to apply for credit cards in the USA is an LSI keyword or related keyword that is similar to credit card.
Final Words
As you learned, long tail keywords and LSI keywords both play a significant role in ranking your blog post on search engines, so you should definitely target these keywords for your blog post. Both are different from each other and are used differently, so I hope you understand the difference between long tail keywords and LSI keywords.
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